How to Write Personalize Email that Boosts Open Rate?

The trickiest thing of an email marketing campaign is message personalization. Email personalization make your prospect feel, you know them. Someone know you and trying to talk, it brings an ease of your communication. Let’s have an example, you’ve visited some restaurant and they greet by saying “Hi! Ali, how are you doing? Welcome to our place, what would you like to have?” Did you feel comfortable and relax, this thing happen to your emails. There is a variety of software available in the market to support in writing personalize email that boost open rate. It brings an ease of communication because the prospect is going to engage with your message.

If you are not interested in using some message personalization software as it is not necessary. You may easily personalize your message by drawing few guidelines. This is not as difficult as it seems but it would create more engagement.

Strategies to Write Personalize Email

Here are few strategies to personalize your email in an effective way.

Data Collection

While writing a message you should be completely aware of the prospect. Collect all of their important data that may support in communication. You need to collect different information including their:

•         Name
•         Address
•         Interest
•         Date of Birth

All of this information could be easily accessed through any social platform or LinkedIn profile. All of this information could be used in more effective and personalized way to improve your communication.

Message Subject Line

Subject lines are the most important part of an email to grab the attention. A smart and attractive subject line is going to engage your client at initial. If you are using an old traditional email subject line, let me clear this is not going to work as you’re expecting. You’re connecting with a brand, let them feel this is not only marketing message but a brand communication. Your subject line is going to introduce, why you’re there. Use dynamic and more personalize messages that could increase their curiosity, what the message is about.

Use Name

 In the start of your communication, interact the client by using their name. Using the word “Dear Miss/Mr.” looks not good and seems like the robotic message. While personalizing your message remember to communicate with their name. Using prospect name is important to boost the level of comfortability.

Ask Question

Asking question is actually a tactic to engage your audience, therefore ask different but relevant questions. This is going to engage them by increasing their level of trust. These question will leave an impression that you’re aware of their problem an interested in knowing to hear from them.

Business Introduction

By communicating they're through prospect name, you’ve left an impression that you know them. Now, this is a time to let them know you. They should be aware, with whom they’re communicating. Give an introduction to your business to make your message more conversational.

Signature

In marketing emails, don’t forget to add your business signature at the end of the message. This signature may contain your name, brand logo, designation, and other contact details.

Email marketing campaigns are considered to have some robotic messages. Such message could be stuck in the spam folder or might be ignored by the prospect. Therefore, it is necessary to write personalize email, for an effective communication.