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Showing posts from July, 2017

What Should Be Customer Retention Strategies For Marketing?

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Customer retention is a challenging a critical approach of marketing for many reasons. It is an effective approach too because it needs fewer efforts and less cost to retain an old customer. If a business pays attention in increasing the retention rate of their existing customers it will boost organization’s bottom line. Business needs to consider different customer retention strategies for efficient marketing efforts. Use Email as Customer Retention Strategies The role of an email in effective marketing strategies couldn’t be denied. Use effective email marketing technique to keep in touch with clients. An efficient email tracking software can also be used to engage the client with business. This communication strategy enables the client to know more regarding business. Improved Customer Services If the business is positively putting efforts in providing excellent services to existing clients. They will definitely appreciate the excellent services and it will automate th

Why do Salespeople Use an Email Tracking Software?

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An email tracking software can be used especially for marketing and sales of the business. Its workflow enables the business to collect email insights that support in quick decision making. It is an excellent approach to utilize with Gmail as well as Outlook emails. Tracking an email empowers the salesman to build and maintain a strong relationship in competitive business environment. Here are few benefits of email tracking software that will automatically clear its outcomes for salespeople and business. By using a tracking software for sales and marketing emails, it will be easier to identify where actually a prospect is in the sales cycle? It offers the insights regarding client’s preference and interest. With the usage, if email tracking software business will be able to review the prospect’s engagement level with content. The system will automatically provide the notification of email opened to the sender. Email Tracker shares the reports according to accurate time a