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Showing posts from December, 2017

How to Measure Client Satisfaction with an Email Tracking Software?

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An unsatisfied client for any business directly leaves a bad impact on business reputation. Therefore, before planning ahead to close more business deals, customer retention is strongly required. Customer retention is dependent on their satisfaction that improves brand loyalty. Measurement of customer satisfaction was quite difficult in past. But today advancements in technology have made it easier. There are different powerful email tracking software available in the market to their support in team management as well as client satisfaction measurement. One of the most commonly used approaches to knowing client’s satisfaction is your feedback form and surveys. You may engage your customers by sending them feedback form and allow to share their experience with you. These surveys will let the business know regarding their lacking points and allow them to improve. Customer feedback forms could be shared with them through an email message or manual delivery. The best approach is th

How to Write Personalize Email that Boosts Open Rate?

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The trickiest thing of an email marketing campaign is message personalization. Email personalization make your prospect feel, you know them. Someone know you and trying to talk, it brings an ease of your communication. Let’s have an example, you’ve visited some restaurant and they greet by saying “Hi! Ali, how are you doing? Welcome to our place, what would you like to have?” Did you feel comfortable and relax, this thing happen to your emails. There is a variety of software available in the market to support in writing personalize email that boost open rate. It brings an ease of communication because the prospect is going to engage with your message. If you are not interested in using some message personalization software as it is not necessary. You may easily personalize your message by drawing few guidelines. This is not as difficult as it seems but it would create more engagement. Strategies to Write Personalize Email Here are few strategies to personalize your email in